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This is a real-life story. I have narrated some personal stories in the blog about the challenges I had faced in the workplace. (You can read these popular posts here:…
The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and entrepreneurs identify problems…
We can deploy various social media networks to enhance our marketing effectiveness and to allow our business to follow the activities of our customers and potential buyers. Whereas social media,…
It is always more exciting and lucrative to be an entrepreneur, intrapreneur, or freelancer than being in a secure corporate job. Entrepreneurship is a career opportunity if you want to…
Management and Strategy Evaluation is an important concept in business. It critically examines the complete management process, namely, the planning, organising, directing, and controlling. It finds out the efficiency of…
All business organisations prepare Profit and Loss Account. It gives a summary of the income and expenses for a specified period. They also prepare a Balance Sheet, which shows the…
This is a new segment on my blog called #StoryoftheMonth. The idea is to bring forward short stories, fables, and anecdotes, that have a moral or insight for the delight…
You can now avail my consulting services! Here are the details! Alternatively, you can also reach me through my email: info@thekapiltandon.com
Every week I try to write a new kind of post. Sometimes I want to elaborate on a concept that I have been thinking about. Sometimes I share a moving…
Life is a rollercoaster ride. We all strive for success in life, but we must also embrace and celebrate failures. Failure acts as a stepping-stone to our eventual success. It…
“Meditation is a practice where an individual uses a technique – such as mindfulness, or focusing the mind on a particular object, thought, or activity – to train attention and…
I hope you enjoyed the Diwali holidays as I did! I was going through the festive greetings and responding to all our well-wishers when I read this text forwarded by…
Dear Readers, Diyas are God’s way of telling you that there will always be a light to drive away the darkness. May many lamps illuminate your life with prosperity and…
When a primary product is offered with different features or benefits, essentially creating multiple “different” products or services, it’s called Product Line Pricing. The goal of product line pricing is…
We are all familiar with the definition of marketing. Typically, marketing is defined as the management process responsible for identifying, anticipating, and satisfying customer requirements profitably. There are many different…
It is more exciting and lucrative to be an entrepreneur, an intrapreneur, or a freelancer than being in a secure job. Entrepreneurship is a career opportunity if you want to…
As we all know – leadership involves getting things done through people. Leadership is all about helping, encouraging, inspiring, and nurturing members of an organization and teams to give their…
Am I happy? Are you happy? Are we happy as a family? We all keep pondering over such questions… And remain searching for the answer… Happiness might have been with…